Fonterra’s Retro-Ads – Not Cool

Originally published at scoop.co.nz Fonterra’s retro inspired new ads seem to have backfired. Their graphic simplicity has created a remarkable canvas for anti-dairy campaigners to alter the pro-dairy message using paint or printed out letters. “Cool Again”, only requires a three letter change to read “Cruel Again”. “Just Chill” has been altered to “Just Cruel”…

Stranded cows in Kaikoura Earthquake

Originally published at scoop.co.nz Following the 7.8 magnitude earthquake in Kaikoura, stunning aerial images have surfaced of torn up roads and landslides. Yet while reports of daredevil skaters making the most of new territory have appeared in the news, there have also been some less-than-willing adrenalin seekers. I am referring to the cows that ended…

We must protect our waterway ecosystems

Originally published at stuff.co.nz The water contamination debate between freshwater ecologist Dr Mike Joy and Professor Jacqueline Rowarth on the Country Radio Show recently has generated heated controversy. Joy is primarily concerned about the level of waterway degradation in New Zealand. There are important reasons for this. Waterways act like a sponge, preventing flooding. They…

Dairying is based on cruel practices

Originally published at stuff.co.nz Travelling through Morrinsville last week, the heart of dairy country in the Waikato, I took a renewed interest in the cow street art. Forty two life size statues of cows, whose bodies are painted with various images and text, stood out eerily in the fading light. Soon a giant 6.5 metre…

Dairy downturn chance to change

Orignally published at nzherald.co.nz New Zealand can become a new land with different farming objectives such as cropping, argue Sandra Kyle and Lynley Tulloch. In Enid Blyton’s children’s book The Faraway Tree, the world is made of milk and honey, fairies swing from the branches and new worlds spring up on top of trees that…